Wordtune Prompt for Follow-Up Sequence

This prompt helps you create a strategic follow-up email sequence for prospects who went silent after initial contact. Perfect for sales professionals, business development teams, and anyone doing outreach who needs persistence without being pushy. Wordtune will craft a multi-touch sequence that re-engages cold leads.

Works Best With: Wordtune | Also works with: ChatGPT, Claude, Copy.ai

The Prompt

Create a follow-up email sequence for a prospect who hasn’t responded.

Initial outreach context:
– Original email topic: [WHAT YOUR FIRST EMAIL WAS ABOUT]
– When sent: [HOW LONG AGO]
– Prospect’s role: [JOB TITLE]
– Company: [COMPANY NAME AND INDUSTRY]
– Why they’re a fit: [REASON FOR REACHING OUT]
– Initial ask: [WHAT YOU REQUESTED]

Follow-up sequence structure:

**Email 1** (3-5 days after original)
– Assume they missed it, not ignored it
– Add value: share relevant insight/resource
– Soft re-ask

**Email 2** (7 days after Email 1)
– Different angle: new reason to connect
– Social proof or case study
– Specific value proposition

**Email 3** (7 days after Email 2)
– Permission to close loop
– “Is this a priority?” approach
– Give them easy out

**Email 4** (10 days after Email 3) – FINAL
– Breakup email
– Leave door open for future
– Memorable closing

For each email:
– Subject line that doesn’t scream “follow-up”
– Brief (under 100 words)
– Different value angle each time
– No guilt-tripping or pressure

Tone: Professional, helpful, respectfully persistent

When to Use This Prompt

• Your prospects ghost you after initial outreach
• You want to stay top-of-mind without being annoying
• You need a systematic approach to re-engage cold leads
• You’re not sure how many times to follow up before giving up

What You’ll Get

Wordtune will generate a complete 4-email sequence strategically spaced over 3-4 weeks, varied subject lines that don’t telegraph “this is a follow-up,” different value angles in each email preventing repetition, gradually shifting approaches from helpful to permission-seeking, a respectful final breakup email that leaves door open, and brief, scannable messages under 100 words each. The sequence maintains persistence without desperation, professionalism without being robotic.

Why This Prompt Works

• Value escalation: Each email offers something new—not just “checking in” repeatedly

• Strategic spacing: Timing prevents inbox spam while maintaining visibility

• Permission approach: Email 3 asks if it’s a priority—respects their time and reduces annoyance

• Graceful exit: Final breakup email leaves positive impression even when prospect doesn’t convert

How to Customize This Prompt

1. [ORIGINAL EMAIL TOPIC] — Context: “partnership opportunity,” “demo request,” “consultation offer”
2. [WHEN SENT] — Timing: “2 weeks ago,” “last month”
3. [PROSPECT’S ROLE] — Title: determines language and approach
4. [COMPANY/INDUSTRY] — Context: allows industry-specific value angles
5. [WHY THEY’RE A FIT] — Reason: “they’re expanding to new markets,” “their tech stack matches our solution”
6. [INITIAL ASK] — Original request: “15-min call,” “review this proposal”

Pro Tips

• Multi-channel approach: Add “suggest LinkedIn touchpoints between emails” for omnichannel persistence

• A/B testing: Request “create 2 variations of each email” to test different approaches

• Trigger events: Ask “incorporate recent company news” to make follow-ups timely and relevant

• Automation-ready: Include “format for email automation tool” if using Mailchimp, HubSpot, etc.