QuillBot Prompt for Ad Copy

This prompt helps you write conversion-focused ad copy that drives clicks and sales across different platforms. Perfect for marketers, small business owners, and anyone running paid advertising campaigns. QuillBot will craft compelling copy that respects character limits and platform best practices.

Works Best With: QuillBot | Also works with: ChatGPT, Copy.ai, Jasper

The Prompt

Write ad copy for [PLATFORM].

Campaign details:
– Platform: [GOOGLE ADS, FACEBOOK, INSTAGRAM, LINKEDIN, TIKTOK, TWITTER]
– Ad format: [TEXT AD, IMAGE AD, VIDEO AD, CAROUSEL]
– Campaign goal: [AWARENESS, TRAFFIC, CONVERSIONS, LEADS, APP INSTALLS]
– Target audience: [DEMOGRAPHICS, INTERESTS, BEHAVIORS]

Product/Service info:
– What you’re selling: [PRODUCT/SERVICE NAME]
– Core benefit: [MAIN VALUE PROPOSITION]
– Unique selling point: [WHAT MAKES YOU DIFFERENT]
– Price point: [COST OR “PREMIUM” / “BUDGET-FRIENDLY”]
– Urgency factor: [LIMITED TIME, SCARCITY, SEASONAL, NONE]

Platform requirements:

**Google Search Ads:**
– Headline: 30 characters max (3 headlines)
– Description: 90 characters max (2 descriptions)

**Facebook/Instagram:**
– Primary text: 125 characters (mobile feed)
– Headline: 40 characters
– Description: 30 characters

**LinkedIn:**
– Intro text: 150 characters
– Headline: 70 characters

Create ad copy with:
1. **Multiple headline options** (5-7 variations)
2. **Body copy variations** (3-5 options)
3. **CTA options** (strong action verbs)
4. **A/B test suggestions** (what to test)

Copy principles:
– Lead with benefit, not feature
– Create curiosity or urgency
– Use power words
– Address pain point
– Clear, specific CTA

Tone: [PROFESSIONAL, CASUAL, PLAYFUL, URGENT, ASPIRATIONAL]

Avoid:
– Violating platform ad policies
– Clickbait that doesn’t deliver
– Being too salesy or pushy

When to Use This Prompt

• You’re launching paid ad campaigns and need compelling copy
• Your current ads aren’t getting clicks or conversions
• You need multiple variations for A/B testing
• You’re struggling to communicate value within character limits

What You’ll Get

QuillBot will generate 5-7 headline variations optimized for maximum impact within character limits, 3-5 body copy options testing different angles and messaging approaches, compelling CTAs with strong action verbs that drive clicks, A/B testing recommendations highlighting which elements to test first, benefit-focused messaging leading with what customers gain not just features, platform-compliant copy meeting character limits and policy requirements, and urgency or curiosity elements that make people stop scrolling. The copy is persuasive without being pushy, clear without being boring.

Why This Prompt Works

• Platform specificity: Different platforms have different character limits and user behavior—one size doesn’t fit all

• Multiple variations: Providing options enables testing to find what resonates with your audience

• Benefit-first approach: Leading with benefits not features increases relevance and click-through rates

• Character limit awareness: Writing within constraints prevents truncated messages

How to Customize This Prompt

1. [PLATFORM] — Where ads run: Google, Facebook, LinkedIn, TikTok
2. [AD FORMAT] — Type: text, image, video, carousel
3. [CAMPAIGN GOAL] — Objective: awareness, traffic, conversions, leads
4. [TARGET AUDIENCE] — Who sees it: “small business owners,” “fitness enthusiasts,” “B2B decision-makers”
5. [PRODUCT/SERVICE] — What you’re selling
6. [CORE BENEFIT] — Main value: “save time,” “increase revenue,” “reduce stress”
7. [USP] — Differentiator: “only solution that…,” “10x faster than…,” “trusted by 10,000+”
8. [URGENCY] — Time pressure: “limited time offer,” “while supplies last,” or none
9. [TONE] — Voice: professional vs casual changes messaging approach

Pro Tips

• Competitor research: Add “analyze successful competitor ads in this space” for inspiration

• Seasonal adaptation: Request “adapt for [holiday/season]” for timely relevance

• Retargeting variation: Ask “create version for retargeting warm audience” for different messaging

• Landing page alignment: Include “ensure message matches landing page promise” for conversion optimization