Perplexity Prompt to Create Press Release Research

This prompt helps you use Perplexity to research context for press releases—finding relevant statistics, industry trends, expert quotes, and competitive benchmarking that make press releases more credible and newsy. Perfect for marketing teams, founders, and PR professionals who want to create press releases that journalists actually cover.

Works Best With: Perplexity | Also works with: PR agencies, journalist outreach, company announcements

The Prompt

Research background information to support a press release for the following announcement:

Announcement details:
– What you’re announcing: [ANNOUNCEMENT – new feature, funding, partnership, etc.]
– Company/Product: [YOUR COMPANY/PRODUCT]
– Industry: [INDUSTRY]
– Market context: [WHY THIS ANNOUNCEMENT MATTERS NOW]

Research areas:
1. Industry context: What trends or statistics make this announcement relevant right now?
2. Problem this solves: What customer pain points or market gap does this address?
3. Competitive benchmarking: How does this compare to what competitors offer?
4. Relevant statistics: What data points demonstrate market need or growth?
5. Expert perspectives: What have industry experts said about this topic/trend?
6. Customer impact: What benefits will customers see? Any case studies or examples?
7. Market size: How big is the opportunity? What’s the TAM (total addressable market)?
8. Future outlook: Where is this market/trend heading? Why now?

Output format:
– Section headers for each research area
– Credible sources with citations
– Key quotes or statistics that could go in the press release
– Any visual data or charts that would strengthen the announcement
– “News angles” – 3 different ways a journalist could frame this story

Focus on building a strong narrative around why this announcement matters to the market, not just to your company.

When to Use This Prompt

• You’re writing a press release and want to ground it in market data
• You’re announcing a feature and want context on why customers care
• You’re pitching journalists on your story and need a strong news angle
• You want to make your announcement newsworthy, not just promotional

What You’ll Get

Industry context and trends that frame why your announcement matters, statistics and data points with citations for credibility, expert perspectives on the topic, competitive comparisons, customer impact analysis, market size and opportunity context, and 3 different news angles journalists could use to cover your story.

Why This Prompt Works

• Newsworthy framing: Journalists care about market trends, not company news. This research helps you frame your announcement as market news

• Credibility: Press releases with data, expert quotes, and market context get covered 3x more than promotional fluff

• Multiple angles: By identifying 3 news angles, you can pitch different journalists different stories from the same announcement

• Ready to write: Research is structured for direct insertion into a press release. No extra synthesis needed

How to Customize This Prompt

1. [ANNOUNCEMENT] — Be clear about what you’re announcing. Vague = less useful research
2. [MARKET CONTEXT] — Why now? What’s changed that makes this relevant?
3. [RESEARCH AREAS] — Pick 4-5 that matter most. Don’t need all 8
4. [CREDIBLE SOURCES] — Specify if you want sources like Gartner, McKinsey, Pew, analyst reports
5. [NEWS ANGLES] — Ask for 3-5 different angles to pitch different journalists

Pro Tips

• Use the news angles: Customize your pitch for different journalists using different angles from the research

• Embed statistics: The strongest press releases have 2-3 credible statistics that demonstrate market relevance

• Lead with market, not product: Journalists are more likely to cover “market trend reveals demand for X” than “our company built X”

• Follow up with journalists: Send personalized pitches to journalists using the news angle most relevant to their beat