Midjourney Prompt to Generate Website Hero Images

This prompt generates high-quality hero section images for your website. Perfect for web designers, startups, and marketing teams who need professional imagery without hiring a photographer or buying expensive stock photos. The AI will create unique visuals that match your brand and messaging.

Works Best With: Midjourney (premium image generation) | Also works in: DALL-E, Stable Diffusion

The Prompt

Generate 3 hero section images for a [INDUSTRY] website.

Context:
– Company: [COMPANY NAME]
– Value proposition: [WHAT YOU DO – one sentence]
– Brand personality: [PERSONALITY – modern, bold, minimalist, friendly, professional]
– Target audience: [WHO YOU SERVE]
– Color palette: [COLORS – blues and whites, warm earth tones, vibrant]
– Mood: [ASPIRATIONAL/ENERGETIC/TRUSTWORTHY/INNOVATIVE]

For each image, create:
1. A professional, high-quality composition
2. [ELEMENT 1] – Specific visual element that represents your value
3. [ELEMENT 2] – Human element (people, hands, expression) if desired
4. [ELEMENT 3] – Supporting visual detail that adds depth
5. Includes your brand colors naturally in the composition
6. Aspect ratio: 16:9 (web header friendly)
7. Text overlay friendly (space at top/bottom for headline text)
8. No people’s faces if you want generic appeal; specific expressions if targeting emotion

Style: [STYLE – photorealistic, illustrated, 3D render, mixed media]
Quality: High resolution, professional photography style, award-winning composition

When to Use This Prompt

• You’re building or redesigning a website and need hero images
• You want custom visuals that match your brand (better than generic stock photos)
• You want multiple options to test with different messaging
• You want to avoid expensive photography shoots or stock photo licenses

What You’ll Get

3 unique, high-quality hero images that you can drop directly into your website header. Each has different visual approaches so you can choose what resonates with your audience or test them against each other.

Why This Prompt Works

• Specifies brand context: Industry, personality, and colors guide the AI to create on-brand visuals

• Requests specific elements: Rather than vague “professional image”, the prompt asks for specific visual elements that represent your value

• Includes technical specs: Aspect ratio, text overlay space, and resolution ensure the images actually work on your website

• Provides multiple variations: 3 different approaches means you get choice and can A/B test

How to Customize This Prompt

1. [INDUSTRY] — Tech, healthcare, finance, e-commerce, coaching, SaaS, etc.
2. [COMPANY NAME] — Your actual company (helps AI understand positioning)
3. [VALUE PROPOSITION] — What makes you unique (one sentence, e.g., “We help teams collaborate asynchronously”)
4. [ELEMENT 1-3] — Specific visual concepts (e.g., “people collaborating”, “data visualization”, “growing graph”, “hands shaking”)
5. [STYLE] — Photorealistic is highest quality; illustrated is more unique; 3D is trendy
6. Request variations: “Generate 3 more with a different mood/style” to expand your options

Pro Tips

• Iterate on winners: Find a composition you like, then ask for variations (different angles, lighting, or background details)

• A/B test images: Use different hero images on different landing pages and measure conversion impact

• Request secondary images: Once you have your hero, ask for companion images for other sections (features, benefits, testimonials)

• Specify mood lighting: Natural light, dramatic lighting, or soft lighting significantly changes the feel—try different approaches