Copy.ai Prompt for Cold Email

This prompt helps you write cold emails that actually get opened and replied to instead of being ignored or marked as spam. Perfect for sales reps, business development professionals, and founders doing outreach. Copy.ai will craft personalized emails that feel human, not automated.

Works Best With: Copy.ai | Also works with: ChatGPT, Jasper, Writesonic

The Prompt

Write a cold email to [PROSPECT NAME] at [COMPANY].

About them:
– Role: [JOB TITLE]
– Company: [COMPANY NAME AND WHAT THEY DO]
– Why I’m reaching out to them specifically: [TRIGGER EVENT, PROBLEM I NOTICED, RELEVANT BACKGROUND]
– Research insight: [SOMETHING SPECIFIC ABOUT THEM/THEIR COMPANY]

About me:
– My role: [YOUR TITLE]
– My company: [YOUR COMPANY AND WHAT YOU DO]
– What we solve: [CORE PROBLEM YOU ADDRESS]
– Relevant proof: [CUSTOMER RESULT, CASE STUDY, CREDENTIAL]

Email goal:
[BOOK A CALL, GET A REPLY, SCHEDULE A DEMO, START A CONVERSATION]

Write an email that:
1. Subject line: Personalized, not salesy, sparks curiosity
2. Opening: Specific observation about them/their company (not generic)
3. Value prop: How we’ve solved this exact problem for similar companies
4. Proof point: One concrete result or credential
5. Ask: Clear, low-commitment next step
6. Length: Under 150 words total

Tone: Professional but conversational. Like a helpful peer, not a salesperson.

Avoid:
– Generic “I hope this email finds you well”
– Multiple CTAs or asks
– Feature lists or product pitches
– Anything that sounds like a template

When to Use This Prompt

• You’re prospecting new clients but your emails get ignored
• You need to reach decision-makers who don’t know you exist
• Your cold email reply rate is under 5% and needs improvement
• You want to scale personalized outreach without sounding robotic

What You’ll Get

Copy.ai will generate a subject line that’s personalized enough to avoid spam filters while creating curiosity, an opening sentence demonstrating you’ve researched the recipient specifically, a value proposition tied to their actual situation not generic pain points, social proof showing you’ve solved similar problems successfully, a clear single ask that’s easy to say yes to, and concise length respecting their time. The entire email reads like it was written by a human who genuinely wants to help, not blast templated spam.

Why This Prompt Works

• Research requirement: Forcing specific observation prevents generic templates that get deleted

• Proof point inclusion: One concrete result builds credibility faster than vague claims

• Single CTA: Multiple asks create decision paralysis—one clear next step gets action

• Length limit: Busy executives won’t read essays—brevity increases completion rate

How to Customize This Prompt

1. [PROSPECT NAME/COMPANY] — Their actual name and company
2. [JOB TITLE] — Their role: “VP Sales,” “Head of Marketing,” “Founder”
3. [TRIGGER EVENT] — Why now: “saw your company raised Series A,” “noticed you’re hiring”
4. [RESEARCH INSIGHT] — Something specific: “read your post about X,” “saw you spoke at Y conference”
5. [WHAT YOU SOLVE] — Core value: “help SaaS companies reduce churn,” “automate lead qualification”
6. [PROOF] — Concrete result: “helped Company X increase revenue by 40%,” “worked with 50+ companies like yours”
7. [EMAIL GOAL] — Desired outcome: shapes the ask

Pro Tips

• A/B test subject lines: Request “write 3 subject line variations” and test which performs better

• Follow-up sequence: Ask “write a 3-email follow-up sequence” for prospects who don’t respond

• Industry customization: Add “adjust tone for [industry]”—tech vs finance vs healthcare need different approaches

• Timing optimization: Request “suggest best day/time to send this email” based on recipient’s industry