Claude Prompt to Create Product Descriptions Copy Paste

If your product descriptions read like a spec sheet, you’re leaving money on the table. This prompt writes benefit-first copy that converts browsers into buyers.

Works Best With: Claude | Also works with: ChatGPT, Copy.ai, Jasper

The Prompt

Write a conversion-focused product description for [PRODUCT].

Inputs:
– Category: [CATEGORY]
– Audience: [WHO]
– Top 3 benefits: [B1, B2, B3]
– Key features: [F1, F2, F3]
– Objections: [O1, O2]
– Tone: [DIRECT / PLAYFUL / PREMIUM]

Output:
1) 3 headline options
2) 2 short descriptions (under 60 words)
3) 1 long description (150–220 words)
4) 5 bullet benefits
5) 3 micro-CTAs

Avoid hype you can’t prove.

When to Use This Prompt

• You’re launching a new product page
• Your descriptions feel generic and interchangeable
• You need variants for A/B testing
• You want copy that matches your brand voice

What You’ll Get

You’ll get headlines, short/long descriptions, benefit bullets, and CTAs—all structured around customer objections and purchase intent.

Why This Prompt Works

• Benefit-first structure: Makes the value obvious fast

• Objection handling: Preempts the ‘yeah but…’ before it happens

• Multiple lengths: Works for PDPs, collections, and ads

• Voice control: So it doesn’t sound like AI soup

How to Customize This Prompt

1. [AUDIENCE] — Keeps the language relevant
2. [BENEFITS] — Drives persuasion
3. [OBJECTIONS] — Boosts conversions
4. [TONE] — Matches brand positioning

Pro Tips

• Add reviews: Paste 5 reviews; ask Claude to echo real phrases

• Call out the alternative: Define what it’s replacing and why it’s better

• Write for skimmers: Keep the first 2 lines punchy

• Test one variable: Only change headlines first