Claude Prompt to Write a Newsletter People Want to Read

This prompt helps you write newsletters that feel like messages from a friend, not marketing blasts. Perfect for founders, marketers, and creators who want high open rates and engagement without sounding salesy. Claude will structure your newsletter to lead with value, tell stories, and include CTAs that feel natural instead of pushy.

Works Best With: Claude (3.5 Sonnet recommended) | Also works in: ChatGPT, Gemini

The Prompt

Write a newsletter for my audience of [TARGET AUDIENCE].

Newsletter context:
– Company/Brand: [YOUR BRAND]
– What we do: [BRIEF DESCRIPTION]
– Newsletter goal: [GOAL – e.g., “drive webinar signups,” “share valuable tips,” “announce new feature”]
– Tone: [TONE – e.g., “conversational and warm,” “professional but approachable,” “witty and irreverent”]
– Length: [LENGTH – e.g., “300-400 words,” “short and punchy,” “detailed and comprehensive”]

This week’s main topic:
– Core message: [WHAT YOU WANT TO SHARE]
– Why it matters to them: [READER BENEFIT]
– Supporting points or stories: [2-3 KEY POINTS]

Structure the newsletter:
1. Subject line (compelling, not clickbait)
2. Opening hook (1-2 sentences that grab attention)
3. Main content (lead with value, tell a story if relevant)
4. One clear CTA (what you want them to do next)
5. Sign-off (warm and personal)

Make it feel like I’m talking to one person, not broadcasting to a list. Avoid corporate jargon and marketing clichés.

When to Use This Prompt

• You need to write a weekly or monthly newsletter but don’t know where to start
• Your newsletters feel too promotional or corporate
• You want to build a relationship with your audience, not just sell to them
• You have something valuable to share but need help structuring it

What You’ll Get

Claude will generate a complete newsletter draft with a subject line that makes people want to open, an opening hook that pulls readers in immediately, main content that delivers value before asking for anything, a single clear CTA that doesn’t feel pushy, and a warm sign-off that reinforces connection.

Why This Prompt Works

• One-to-one framing: Instructing Claude to write like you’re talking to one person creates intimacy and connection, which increases engagement

• Value-first structure: The prompt prioritizes reader benefit before the ask, building trust instead of triggering instant unsubscribes

• Claude’s natural voice: Claude excels at conversational, non-robotic writing that sounds human, making newsletters feel authentic

• Single CTA focus: One clear action prevents decision fatigue and increases click-through rates

How to Customize This Prompt

1. [TARGET AUDIENCE] — Be specific (e.g., “SaaS founders,” “busy parents,” “freelance designers”)
2. [YOUR BRAND] / [BRIEF DESCRIPTION] — Context helps Claude match your brand voice
3. [GOAL] — What success looks like (opens, clicks, replies, signups)
4. [CORE MESSAGE] — The one thing you want readers to take away
5. [READER BENEFIT] — Why they should care (always lead with “you” not “we”)
6. Add a story: Include “Weave in this personal story: [STORY]” for extra engagement

Pro Tips

• Test subject lines: Ask Claude to generate 5 subject line options, then A/B test the top 2 to see what your audience prefers

• Repurpose content: Turn blog posts, LinkedIn posts, or customer stories into newsletters by pasting them into the prompt as supporting points

• Keep a swipe file: Save newsletters that get high engagement, then ask Claude to match that tone and structure for future editions

• Add a P.S.: Ask Claude to include a P.S. with a secondary message or resource—P.S. lines get read more than body content