ChatGPT Prompt for Testimonial Request

This prompt helps you write testimonial request emails that get responses from satisfied customers. Perfect for founders, customer success teams, and marketers who need social proof but struggle to collect it. ChatGPT will craft requests that make it easy for customers to say yes and provide useful feedback.

Works Best With: ChatGPT (GPT-4 recommended) | Also works with: Claude, Gemini

The Prompt

Write an email requesting a testimonial from a satisfied customer.

Customer context:
– Customer name: [NAME]
– Company: [COMPANY NAME]
– How long they’ve used our product: [TIMEFRAME]
– Specific results they’ve achieved: [OUTCOMES OR METRICS]
– What they particularly love: [SPECIFIC FEATURES OR BENEFITS]
– Relationship quality: [NEW CLIENT, LONGTIME ADVOCATE, etc.]

Our business:
– What we do: [PRODUCT/SERVICE]
– Where we’ll use the testimonial: [WEBSITE, CASE STUDY, SALES MATERIALS, etc.]

Create an email that:
1. Opens with genuine appreciation for their business
2. References their specific success or positive feedback
3. Explains why their testimonial would be valuable
4. Makes the request easy (3-4 guiding questions, not open-ended)
5. Offers flexibility (written, video, quick call options)
6. Provides a timeframe and next steps
7. Includes optional incentive if appropriate

Tone: Appreciative but not begging. Make them feel valued.
Length: 150-200 words.

Guiding questions to include:
– What problem were you trying to solve when you chose us?
– What results have you seen since using [product]?
– How would you describe your experience working with us?
– Would you recommend us? If so, why?

When to Use This Prompt

• You need social proof for your website or marketing materials
• A customer has expressed satisfaction and you want to capture it formally
• You’re building case studies and need customer quotes
• You’re launching a new product and want early testimonials

What You’ll Get

The AI will generate a warm testimonial request email that acknowledges their business and loyalty, references their specific positive outcomes or feedback, explains the value of their perspective to prospective customers, provides 3-4 specific questions that make responding easy, offers multiple format options like written response or quick call, sets clear expectations on timeline and usage, and maintains an appreciative tone that makes them feel valued rather than used. The request removes friction and shows you value their time.

Why This Prompt Works

• Specific results reference: Mentioning their actual outcomes shows you’re paying attention and makes the request personal

• Guiding questions: Providing structure removes “blank page syndrome” and dramatically increases response rates

• Format flexibility: Offering written/video/call options accommodates different comfort levels and time constraints

• Value articulation: Explaining why their perspective matters makes them feel important, not just used for marketing

How to Customize This Prompt

1. [NAME] — Use their actual first name for personalization
2. [COMPANY NAME] — Their organization (adds credibility to testimonial)
3. [TIMEFRAME] — How long they’ve been a customer: “6 months,” “2 years”
4. [OUTCOMES OR METRICS] — Specific wins: “doubled conversion rate,” “saved 10 hours/week”
5. [SPECIFIC FEATURES] — What they’ve praised: “automation features,” “customer support”
6. [RELATIONSHIP QUALITY] — How engaged they are affects tone
7. [WHERE WE’LL USE IT] — Transparency builds trust: “homepage,” “G2 reviews”

Pro Tips

• Timing matters: Ask within 48 hours of positive feedback while enthusiasm is fresh

• Make it reciprocal: Add “happy to provide a testimonial for you in return” for B2B relationships

• Offer to draft: Include “if helpful, I can draft something based on our conversations for you to edit” to reduce their effort

• Video testimonials: For video requests, add “just a casual 2-minute recording on your phone works great”