This prompt generates empathetic, professional responses to refund requests that protect your brand reputation and sometimes save the customer relationship. Perfect for support teams, founders, and customer success managers who need to handle refunds gracefully without sounding defensive or robotic. ChatGPT will help you acknowledge their frustration, process the refund smoothly, and leave the door open for future engagement.
Works Best With: ChatGPT (GPT-4 recommended) | Also works in: Claude, Gemini
The Prompt
Write a refund response email to [CUSTOMER NAME]. Refund context: – Reason for refund: [THEIR STATED REASON – e.g., “product didn’t meet expectations,” “technical issues,” “changed their mind”] – Product/Service: [WHAT THEY BOUGHT] – How long they’ve been a customer: [TIME – e.g., “2 weeks,” “6 months”] – Refund policy: [YOUR POLICY – e.g., “30-day money-back guarantee,” “prorated refund,” “full refund no questions asked”] Company context: – Company name: [YOUR COMPANY] – What we do: [BRIEF DESCRIPTION] – Tone: [TONE – e.g., “empathetic and understanding,” “professional but warm,” “apologetic but not groveling”] Response should: 1. Acknowledge their frustration or disappointment 2. Confirm the refund details (timeline, amount, method) 3. Briefly address their concern (without being defensive) 4. Leave the door open for future engagement 5. Include next steps (what happens now) Make it sound human and genuinely empathetic, not like a template. Avoid corporate speak.
When to Use This Prompt
- A customer requests a refund and you want to respond professionally
- You need to process refunds without damaging your brand reputation
- You want to leave the relationship in good standing (they might return or refer others)
- Your team needs consistent, empathetic refund response templates
What You’ll Get
ChatGPT will deliver an empathetic opening that validates their experience, clear refund confirmation with timeline and amount, a brief non-defensive response to their concern, an invitation to return in the future, and next steps so they know exactly what to expect.
Why This Prompt Works
• Empathy first: Leading with validation diffuses frustration and shows you care about their experience, not just the transaction
• Clarity prevents escalation: Clearly stating refund details (when, how much, how) eliminates follow-up questions and reduces support load
• Non-defensive tone: The prompt instructs ChatGPT to address concerns without blame or defensiveness, which preserves goodwill
• Future opportunity: Ending with an open door increases the chance they’ll return when their situation changes
How to Customize This Prompt
- [CUSTOMER NAME] — Use their first name for a personal touch
- [THEIR STATED REASON] — Copy their exact words if possible; shows you’re listening
- [WHAT THEY BOUGHT] — Specific product or service name
- [YOUR POLICY] — Be explicit about your refund terms so they know what to expect
- Add a resource: Include “Offer [ALTERNATIVE SOLUTION]” if there’s a way to salvage the relationship (e.g., downgrade, extension, troubleshooting)
- Tone adjustment: If they’re angry, use “apologetic and understanding”; if neutral, use “professional but warm”
Pro Tips
• Offer an alternative first: Before confirming the refund, ask ChatGPT to include one last attempt to solve their problem (e.g., “Would you be open to trying X instead?”)
• Track refund reasons: Keep a log of why people refund. If one reason dominates, fix the root issue instead of processing endless refunds
• Follow up later: Add a calendar reminder to check in 3-6 months later with a “we’ve improved X” message
• Use for partial refunds too: Adapt this prompt for prorated refunds, partial credits, or account downgrades
