ChatGPT Prompt to Request Customer Testimonials

This prompt generates warm, low-pressure testimonial request emails that make happy customers feel genuinely appreciated instead of exploited. Perfect for SaaS companies, agencies, and service providers who need social proof but hate asking for it. ChatGPT creates emails that feel personal and make it easy for customers to say yes by offering multiple ways to participate.

Works Best With: ChatGPT (GPT-4 recommended) | Also works in: Claude, Gemini

The Prompt

Write a testimonial request email to [CUSTOMER NAME].

Customer context:
– What they use our product/service for: [THEIR USE CASE]
– How long they've been a customer: [TIME – e.g., “6 months,” “2 years”]
– Their industry/role: [INDUSTRY/ROLE – e.g., “SaaS founder,” “marketing manager at a nonprofit”]
– Specific win or success: [OUTCOME – e.g., “increased email open rates by 30%,” “saved 10 hours per week”]

Company context:
– Company name: [YOUR COMPANY]
– What we do: [ONE-LINE DESCRIPTION]
– Where we use testimonials: [WHERE – e.g., “website homepage,” “sales presentations,” “social media,” “case studies”]

Testimonial details:
– Format preferences: [FORMAT – e.g., “short 1-2 sentence quote,” “written paragraph,” “video call (3 min)”, “LinkedIn recommendation”]
– Deadline: [DEADLINE – e.g., “by end of week,” “no rush, whenever”]
– Incentive (if any): [INCENTIVE – e.g., “we'll feature you in a case study,” “free month of service,” “mention in our newsletter”]

Tone: Warm, grateful, and respectful of their time. Make it feel like we genuinely appreciate them, not like we're checking a box. Include multiple ways they can help (not just one).

Structure:
1. Warm opening (thank them specifically for their win)
2. Brief ask (what you're looking for)
3. Multiple formats offered (make it easy)
4. Why it matters (context on how you use testimonials)
5. Clear next steps (make it simple to say yes)

When to Use This Prompt

• A customer just hit a major milestone or expressed satisfaction with your product
• You need social proof for your website, pitch deck, or sales calls
• You want testimonials but feel awkward asking for them
• You're building case studies and need customer quotes to support them

What You’ll Get

ChatGPT will deliver a warm, personalized email that thanks them for a specific win, explains what you're asking for (and why), offers 3-4 formats (written, video, social, etc.) to make it low-friction, includes context on how their words will be used, and provides a simple next step (link to a form, calendar link, or reply instruction).

Why This Prompt Works

• Gratitude first: The email leads with appreciation for their success, not a favor request. Customers feel genuinely valued instead of extracted from

• Multiple formats: Not everyone is comfortable writing or on camera. By offering 3-4 ways to help (quote, paragraph, video, LinkedIn rec), you remove friction and get more responses

• Context = respect: Explaining where their testimonial will be used (website, sales calls, etc.) shows respect for their brand and increases likelihood they'll say yes

• Personal not generic: By including their specific use case and outcome, the email feels custom, not like a mass request. People respond to personalization

How to Customize This Prompt

1. [CUSTOMER NAME] — First name only (more personal)
2. [THEIR USE CASE] — How they actually use your product (e.g., “manages all her client communications,” “tracks team productivity”)
3. [TIME] — How long they've been with you (shows loyalty and familiarity)
4. [OUTCOME] — A specific win they achieved (numbers/results help; more compelling than vague praise)
5. [YOUR COMPANY] — Your company name
6. [FORMAT PREFERENCES] — What you can accept (written, video, LinkedIn, etc.). More options = higher acceptance rate

Pro Tips

• Time it right: Ask for testimonials right after a big customer win or when they renew. Timing = higher yes rate

• Make it easy: Include a direct link to a quick form (Google Form, Typeform) with 3 simple fields: name, title, testimonial. One click is all it takes

• Offer something back: Even a small incentive (feature in newsletter, free month, case study mention) increases acceptance from 20% to 50%+

• Follow up once: If they don't respond in a week, one friendly follow-up (not pushy) often gets a yes. People are just busy