Descript Prompt for Sales Demo Script

This prompt helps you create compelling sales demo scripts that keep prospects engaged and drive conversions. Perfect for sales reps, founders, and account executives giving product demonstrations. Descript will structure your demo flow to highlight value and handle objections smoothly.

Works Best With: Descript | Also works with: ChatGPT, Claude, Notion AI

The Prompt

Create a sales demo script for [PRODUCT/SERVICE].

Product context:
– What we sell: [PRODUCT/SERVICE NAME]
– Core value proposition: [MAIN BENEFIT]
– Target customer: [WHO BUYS THIS]
– Typical use case: [PRIMARY PROBLEM IT SOLVES]
– Key differentiators: [WHAT MAKES US DIFFERENT]
– Price point: [BUDGET, MID-RANGE, PREMIUM]

Demo audience:
– Company name: [PROSPECT COMPANY]
– Attendees: [TITLES/ROLES]
– Industry: [SECTOR]
– Current situation: [THEIR PAIN POINTS]
– Competitors they’re considering: [IF KNOWN]
– Demo length: [15 MIN, 30 MIN, 60 MIN]

Create a demo script with:

**1. Opening** (2-3 minutes)
– Personalized greeting
– Agenda setting
– Permission to ask questions
– Confirm their pain points/goals

**2. Discovery Recap** (2-3 minutes)
– Summarize what you learned about them
– Confirm priorities
– Set context for what you’ll show

**3. Demo Flow** (Main section)
Break into 3-4 key feature areas:

For each feature:
– Why this matters to them specifically
– Show the feature in action
– Pause point: “Does this address your concern about [X]?”
– Connect to their use case
– Expected outcome/benefit

**4. Objection Handling** (Built-in)
Common objections and responses:
– Price concerns
– Implementation time
– Technical complexity
– Switching costs
– Comparison to competitors

**5. Social Proof** (Throughout)
– Customer success stories
– Relevant metrics/results
– “Companies like yours use this for…”

**6. Closing** (5 minutes)
– Recap value demonstrated
– Ask: “What questions do you have?”
– Next steps/timeline
– Clear call-to-action

Script format:
– Conversational, not robotic
– Pause points for engagement
– Transition phrases between sections
– Time estimates for each section
– Notes on where to show vs tell

Make it flexible—this is a guide, not a rigid script to read word-for-word.

When to Use This Prompt

• You’re giving a product demo and need a structured flow
• Your demos feel disorganized or miss key value points
• You want to personalize demos but need a framework
• You’re training new sales reps on effective demo structure

What You’ll Get

Descript will generate a personalized opening establishing rapport and confirming their needs, discovery recap demonstrating you listened and understand their situation, feature-by-feature demo flow connecting capabilities to their specific use cases, built-in pause points for engagement preventing one-sided presentations, objection handling responses ready for common concerns, social proof placement showing relevant success stories, smooth transitions between sections maintaining momentum, timing guidance keeping you on track, and actionable closing with clear next steps. The script is conversational and flexible, not a rigid word-for-word teleprompter.

Why This Prompt Works

• Discovery recap: Starting by confirming their needs shows you listened and keeps demo relevant

• Benefit-first features: Leading with “why this matters” before showing features increases engagement

• Built-in pauses: Engagement checkpoints prevent monologue demos that lose prospects

• Proactive objection handling: Addressing concerns before they derail momentum maintains control

How to Customize This Prompt

1. [PRODUCT/SERVICE] — What you’re demoing
2. [VALUE PROPOSITION] — Core benefit: “save time,” “increase revenue,” “reduce costs”
3. [TARGET CUSTOMER] — Buyer profile: “marketing teams,” “enterprise IT,” “small businesses”
4. [PROSPECT COMPANY] — Who you’re presenting to
5. [ATTENDEES] — Roles: changes technical depth and messaging
6. [PAIN POINTS] — Their specific challenges: determines demo focus
7. [COMPETITORS] — Alternatives they’re considering: shapes differentiation points
8. [DEMO LENGTH] — Time available: determines depth and pacing

Pro Tips

• Industry customization: Add “include industry-specific examples for [sector]” for relevance

• Live vs recorded: Request “adapt for pre-recorded demo video” if creating evergreen content

• Multiple personas: Ask “create versions for technical vs business buyers” for different audiences

• Follow-up materials: Include “suggest leave-behind materials to reinforce demo” for post-call value