Claude Prompt to Write Onboarding Emails Copy Paste

New users drop off when they feel lost. This prompt writes onboarding email sequences that guide them to the aha moment and first value fast.

Works Best With: Claude | Also works with: ChatGPT, Copy.ai

The Prompt

Create an onboarding email sequence for [PRODUCT/SERVICE].

User context:
– What they signed up for: [PLAN/TRIAL]
– Primary use case: [WHAT THEY WANT TO ACHIEVE]
– Aha moment: [WHEN THEY GET VALUE]
– Time to value: [DAYS/HOURS]

Sequence goals:
– Email 1: Welcome + first step
– Email 2: Feature education
– Email 3: Aha moment push
– Email 4: Social proof
– Email 5: Conversion or expansion

Each email:
– One clear CTA
– Short (under 150 words)
– Benefit-focused
– Milestone-triggered or time-based

When to Use This Prompt

• Your free trial-to-paid conversion is low
• New users aren’t completing key setup steps
• You’re losing people before they see value
• You need a consistent onboarding experience at scale

What You’ll Get

You’ll get a 5-email sequence with welcome + first action, feature walkthroughs tied to their use case, milestone emails pushing toward the aha moment, social proof when they’re evaluating commitment, and conversion-focused finale.

Why This Prompt Works

• Aha moment focus: Everything drives toward the moment they ‘get it’

• One CTA rule: Multiple asks create decision paralysis

• Benefit framing: ‘This feature lets you…’ not ‘Here’s how it works’

• Trigger flexibility: Time-based for trials, milestone-based for engagement

How to Customize This Prompt

1. [AHA MOMENT] — Be specific: ‘when they send their first campaign’ not ‘when they use the product’
2. [TIME TO VALUE] — How fast can they get a win? 5 minutes? 3 days?
3. [USE CASE] — Personalize emails based on signup intent if possible
4. [TRIGGERS] — Day 0, Day 2, Day 5 OR after completing step X

Pro Tips

• Send from a human: ‘From: Sarah at [Company]’ beats ‘no-reply@’

• Track email → action: See which emails drive feature usage

• A/B test CTAs: ‘Get Started’ vs ‘Complete Setup’ can double clicks

• Rescue sequence: Have a separate flow for people who don’t engage