Mem Prompt for Lead Qualification

This prompt helps you quickly assess whether a lead is worth pursuing based on fit, budget, authority, need, and timeline. Perfect for sales teams, business development reps, and founders who need to prioritize leads efficiently. Mem will analyze lead information to score qualification and recommend next steps.

Works Best With: Mem | Also works with: ChatGPT, Claude, Notion AI

The Prompt

Help me qualify this lead using BANT framework (Budget, Authority, Need, Timeline).

Lead information:
– Contact name: [NAME]
– Company: [COMPANY NAME]
– Title/role: [JOB TITLE]
– Company size: [EMPLOYEES OR REVENUE]
– Industry: [SECTOR]
– How they found us: [INBOUND, REFERRAL, COLD OUTREACH, etc.]

What we know so far:
– Initial inquiry: [WHAT THEY ASKED ABOUT]
– Pain points mentioned: [PROBLEMS THEY’RE FACING]
– Current solution: [WHAT THEY USE NOW, IF ANY]
– Stated budget: [IF DISCUSSED]
– Urgency signals: [TIMELINE CLUES]
– Decision process: [WHO ELSE IS INVOLVED]

Our solution:
– What we sell: [PRODUCT/SERVICE]
– Ideal customer profile: [WHO’S A PERFECT FIT]
– Typical deal size: [AVERAGE CONTRACT VALUE]
– Sales cycle length: [HOW LONG TO CLOSE]

Analyze and score each BANT factor:

**Budget** (1-10)
– Do they have budget for this?
– Budget range indicated?
– Financial decision authority?

**Authority** (1-10)
– Are we talking to decision-maker?
– Who else needs to approve?
– Can this person champion internally?

**Need** (1-10)
– How urgent is their pain?
– Does our solution address it?
– Cost of not solving the problem?

**Timeline** (1-10)
– When do they need to decide?
– Any forcing functions (contract renewal, deadline, etc.)?
– Realistic timeline given their process?

Provide:
1. Overall qualification score (40-point scale)
2. Red flags or concerns
3. Green lights or positive signals
4. Information gaps (what we don’t know yet)
5. Recommended next steps
6. Priority level (HOT, WARM, COLD, DISQUALIFY)

Be honest—help me avoid wasting time on bad-fit leads.

When to Use This Prompt

• You have too many leads and need to prioritize where to focus
• You’re spending time on leads that never convert
• You need a structured way to assess lead quality
• You want to disqualify bad fits early and focus on winners

What You’ll Get

Mem will analyze and deliver individual BANT scores (1-10) for budget, authority, need, and timeline, overall qualification score out of 40 providing objective assessment, identified red flags signaling potential deal-breakers or time-wasters, positive signals indicating high-quality opportunity, critical information gaps showing what questions to ask next, recommended next steps tailored to this lead’s situation, and clear priority rating (HOT/WARM/COLD/DISQUALIFY) helping you allocate resources wisely. The analysis helps you focus energy on leads most likely to convert, not just leads who are responsive.

Why This Prompt Works

• BANT framework: Proven qualification methodology preventing gut-feel decisions

• Objective scoring: Numbers reduce bias and enable prioritization across multiple leads

• Information gaps: Highlighting unknowns guides discovery questions

• Disqualification permission: Explicitly encouraging walking away from bad fits saves time

How to Customize This Prompt

1. [LEAD INFO] — Their details: name, company, role
2. [COMPANY SIZE] — Scale: determines if they can afford solution
3. [INDUSTRY] — Sector: some industries are better fits than others
4. [HOW FOUND US] — Source: inbound vs cold affects qualification
5. [INITIAL INQUIRY] — What they asked: indicates need level
6. [PAIN POINTS] — Problems: align with your solution?
7. [CURRENT SOLUTION] — What they use: switching costs affect timeline
8. [WHAT YOU SELL] — Your offering: determines fit assessment
9. [IDEAL CUSTOMER] — Perfect fit profile: comparison baseline
10. [TYPICAL DEAL SIZE] — Average value: budget reality check

Pro Tips

• Comparison mode: Add “compare to [previous lead]” when assessing multiple similar opportunities

• Nurture strategy: For WARM leads, request “suggest nurture sequence to move them to HOT”

• Disqualification email: Ask “write professional disqualification email” for bad-fit leads

• Discovery questions: Include “generate discovery call questions based on gaps” for next conversation