Fathom Prompt for Feedback Request

This prompt helps you craft customer feedback requests that actually get responses and provide actionable insights. Perfect for product managers, customer success teams, and small business owners who need to understand customer experience. Fathom’s AI will analyze meeting notes to create targeted feedback requests.

Works Best With: Fathom | Also works with: ChatGPT, Claude, Otter.ai

The Prompt

Write a customer feedback request for [CUSTOMER NAME].

Customer context:
– Customer name: [NAME]
– Company: [COMPANY NAME]
– Relationship length: [HOW LONG THEY’VE BEEN A CUSTOMER]
– Product/service used: [WHAT THEY USE]
– Recent interaction: [SUPPORT TICKET, PURCHASE, ONBOARDING, etc.]
– Interaction date: [WHEN IT HAPPENED]

Feedback goals:
– What I want to learn: [SPECIFIC INSIGHTS NEEDED]
– Feedback type: [PRODUCT IMPROVEMENT, SERVICE QUALITY, FEATURE REQUEST, NPS, etc.]
– How feedback will be used: [PRODUCT ROADMAP, TEAM TRAINING, CASE STUDY, etc.]
– Urgency: [CASUAL CHECK-IN vs TIME-SENSITIVE]

Create a feedback request that:

1. **Subject Line**
   – Personal, not “we want feedback”
   – Reference specific interaction

2. **Opening**
   – Genuine gratitude for their business
   – Context for why you’re reaching out

3. **The Ask**
   – 3-5 specific questions (not generic “how was it?”)
   – Mix of rating scales and open-ended
   – Time estimate (under 5 minutes)

4. **Incentive** (if appropriate)
   – [GIFT CARD, DISCOUNT, ENTRY TO DRAWING, etc.]
   – Make it feel like appreciation, not bribery

5. **Closing**
   – What happens next with their feedback
   – Easy way to respond (link to form, reply to email, etc.)

Tone: Appreciative, specific, respectful of their time

Question types to include:
– Rating scale (1-10 or 1-5)
– Yes/no with follow-up “why?”
– Open-ended for qualitative insights
– Comparative (“compared to alternatives…”)

Avoid:
– Generic “how did we do?” questions
– Surveys that take 20 minutes
– Asking for feedback constantly

When to Use This Prompt

• You want to understand customer satisfaction and improve your product
• You’re getting low response rates on feedback requests
• You need specific insights, not vague “overall experience” ratings
• You want feedback that’s actually actionable for product decisions

What You’ll Get

Fathom will generate a personalized subject line referencing specific customer interactions, genuine opening showing you value their business not just their data, 3-5 targeted questions designed to get actionable insights, balanced mix of quantitative ratings and qualitative explanations, realistic time commitment under 5 minutes increasing completion rates, appropriate incentive if needed without feeling transactional, and clear explanation of how feedback will be used motivating honest responses. The request feels like you genuinely want to improve, not check a box for metrics.

Why This Prompt Works

• Specific questions: “How satisfied were you?” gets vague answers—targeted questions get useful insights

• Context reference: Mentioning recent interaction makes request relevant, not random

• Time respect: Stating “under 5 minutes” dramatically increases completion rates

• Usage transparency: Explaining how feedback helps builds customer investment in responding

How to Customize This Prompt

1. [CUSTOMER NAME/COMPANY] — Their info for personalization
2. [RELATIONSHIP LENGTH] — Tenure: new customers vs longtime customers get different approaches
3. [PRODUCT/SERVICE] — What they use: focuses questions appropriately
4. [RECENT INTERACTION] — Context: “after your support ticket,” “following purchase”
5. [WHAT TO LEARN] — Specific insights: “feature priorities,” “pain points,” “competitive comparison”
6. [FEEDBACK TYPE] — Category: NPS, feature feedback, service quality
7. [HOW USED] — Purpose: “inform Q1 roadmap,” “improve onboarding”
8. [INCENTIVE] — Offer: gift card amount, discount percentage, or none

Pro Tips

• Timing matters: Add “suggest optimal timing for sending” based on customer lifecycle stage

• Segmentation: Request “create versions for promoters vs detractors” based on NPS scores

• Follow-up plan: Ask “write thank-you response acknowledging their feedback” for relationship building

• Close the loop: Include “explain how previous customer feedback led to improvements” to show impact