ChatGPT Prompt for Blog Post Outline

This prompt helps you create detailed blog post outlines that organize your ideas and make writing faster. Perfect for content marketers, bloggers, and anyone who stares at a blank page unsure where to start. ChatGPT will structure your topic into a logical flow with SEO-friendly headings and key points to cover.

Works Best With: ChatGPT (GPT-4 recommended) | Also works with: Claude, Jasper, Writesonic

The Prompt

Create a detailed blog post outline for “[BLOG POST TITLE OR TOPIC]”.

Content context:
– Target audience: [WHO WILL READ THIS]
– Reader’s intent: [WHAT THEY WANT TO LEARN OR SOLVE]
– Desired outcome: [WHAT READER SHOULD BE ABLE TO DO AFTER READING]
– Content goal: [SEO RANKING, THOUGHT LEADERSHIP, LEAD GENERATION, etc.]
– Desired word count: [TARGET LENGTH]
– Tone: [CASUAL, PROFESSIONAL, TECHNICAL, CONVERSATIONAL, etc.]

Create an outline with:
1. SEO-optimized H1 title
2. Compelling introduction (hook + why they should keep reading)
3. 5-7 H2 sections with descriptive headings
4. 2-3 H3 subpoints under each H2
5. Key points to cover in each section
6. Internal linking opportunities (topics to link to)
7. External research or stats needed
8. Call-to-action suggestions
9. Meta description (155 characters max)

Make headings scannable—readers skim before diving in.
Front-load value so they get wins early.
Include specific examples, not just theory.

When to Use This Prompt

• You have a topic but don’t know how to structure it logically
• You want to write faster by having a clear roadmap first
• You’re creating SEO content and need proper heading hierarchy
• You’re managing writers and need consistent outline templates

What You’ll Get

The AI will generate a comprehensive blog outline with an SEO-optimized title incorporating target keywords, compelling introduction structure with hook and value proposition, 5-7 main sections with descriptive H2 headings, detailed H3 subpoints breaking down each section, bullet points of key concepts to cover, suggestions for internal links to other content, notes on external research or statistics needed, strategic CTA placement recommendations, and a meta description optimized for search. The structure is scannable, logical, and designed to keep readers engaged from start to finish.

Why This Prompt Works

• Reader intent focus: Understanding what readers want ensures content delivers on expectations

• Hierarchy specification: Requesting H2/H3 structure creates proper SEO architecture and readability

• Scannability emphasis: Most readers skim headings first—making these descriptive improves engagement

• Linking strategy: Identifying link opportunities during outlining improves SEO and user experience

How to Customize This Prompt

1. [BLOG POST TITLE/TOPIC] — Specific subject: “How to Create a Content Calendar” not just “content marketing”
2. [WHO WILL READ THIS] — Specific audience: “B2B SaaS marketers” not “marketers”
3. [WHAT THEY WANT] — Reader goal: “learn to organize content efficiently”
4. [DESIRED OUTCOME] — Concrete result: “have their own content calendar built by end of article”
5. [CONTENT GOAL] — Your objective: SEO vs thought leadership changes approach
6. [TARGET LENGTH] — Word count: 800 words vs 2500 words needs different depth
7. [TONE] — Voice: casual blog vs technical whitepaper

Pro Tips

• Competitor analysis: Add “here are top-ranking articles on this topic [URLs]—help me differentiate” for unique angles

• Keyword integration: Include “target keyword: [keyword]—naturally incorporate throughout headings” for SEO

• Expert quotes: Request “suggest experts to quote in each section” to add credibility

• Visual suggestions: Add “note where to add images, screenshots, or diagrams” for visual planning