Copy.ai Prompt for Email Marketing Campaign

This prompt helps you create a complete email marketing sequence with subject lines, body copy, and CTAs that drive conversions. Perfect for marketers, founders, and small business owners who need to nurture leads through automated email campaigns. Copy.ai will generate persuasive, on-brand emails that guide prospects toward taking action.

Works Best With: Copy.ai | Also works with: Jasper, Writesonic, ChatGPT

The Prompt

Create a [NUMBER]-email marketing sequence for [PRODUCT/SERVICE].

Campaign details:
– Target audience: [SPECIFIC PERSONA]
– Campaign goal: [SIGN UP, PURCHASE, BOOK DEMO, etc.]
– Brand voice: [TONE AND STYLE]
– Key benefits: [BENEFIT 1], [BENEFIT 2], [BENEFIT 3]
– Main objections to address: [OBJECTION 1], [OBJECTION 2]
– Email frequency: [EVERY X DAYS]

For each email in the sequence, provide:
– Email number and purpose (e.g., “Email 1: Welcome & Introduce Value”)
– Subject line (with 2-3 variations)
– Preview text
– Body copy (200-300 words)
– Clear call-to-action
– P.S. line if applicable

Make the sequence feel like a conversation, not a sales pitch.
Build trust first, then introduce the offer.

When to Use This Prompt

• You’re launching a new product and need an automated welcome sequence
• You want to nurture leads who downloaded a freebie or signed up for your list
• You’re running a promotional campaign and need a conversion-focused series
• You need to re-engage inactive subscribers with a win-back campaign

What You’ll Get

The AI will generate a complete email marketing sequence with each email strategically designed to move prospects closer to conversion. You’ll get compelling subject lines with variations for A/B testing, preview text that increases open rates, body copy that builds trust and addresses objections, clear calls-to-action that drive clicks, and thoughtful sequencing that feels natural rather than pushy. Each email balances value delivery with strategic positioning of your offer.

Why This Prompt Works

• Strategic sequencing: Asking for email purpose ensures each message has a clear role in the customer journey, not random content

• Objection handling: Identifying common objections upfront means the AI proactively addresses concerns before they become deal-breakers

• Multiple subject line options: Getting 2-3 variations per email enables immediate A/B testing to optimize open rates

• Conversational directive: Requesting a conversational tone prevents overly salesy copy that triggers unsubscribes

How to Customize This Prompt

1. [NUMBER] — Specify sequence length: 3-5 emails for short campaigns, 7-10 for comprehensive nurture sequences
2. [PRODUCT/SERVICE] — Be specific: “SaaS project management tool” not just “software”
3. [SPECIFIC PERSONA] — Define your ideal recipient: “B2B marketing managers at 50-200 person companies”
4. [CAMPAIGN GOAL] — State the ultimate action you want them to take
5. [TONE AND STYLE] — Describe your brand voice: “friendly and conversational,” “authoritative and data-driven,” etc.
6. [BENEFIT 1-3] — List your core value propositions that resonate with this audience
7. [OBJECTION 1-2] — Common reasons people hesitate to buy from you
8. [EVERY X DAYS] — Define pacing: daily for short campaigns, every 2-3 days for longer sequences

Pro Tips

• Add personalization tokens: Request that Copy.ai include merge fields like [First Name] and [Company] for higher engagement

• Include social proof: Ask for “incorporate customer testimonials or stats” in emails 2-3 to build credibility

• Segment variations: Run this prompt multiple times for different audience segments with tailored messaging

• Test urgency elements: For promotional campaigns, add “include time-limited offers in emails 3-5” to create FOMO