Jasper Prompt for Social Media Content Calendar

This prompt helps you generate a full month of social media post ideas organized by platform and content theme. Perfect for social media managers, content creators, and small business owners who need consistent posting without the daily stress of “what should I post today?” Jasper will create a strategic content calendar with variety and engagement built in.

Works Best With: Jasper AI | Also works with: ChatGPT, Copy.ai, Writesonic

The Prompt

Create a 30-day social media content calendar for [BRAND/COMPANY] in [INDUSTRY].

Brand details:
– Target audience: [AUDIENCE DESCRIPTION]
– Brand voice: [TONE – e.g., professional, playful, educational]
– Primary platforms: [PLATFORMS – e.g., LinkedIn, Instagram, Twitter]
– Content pillars: [PILLAR 1], [PILLAR 2], [PILLAR 3]
– Posting frequency: [X POSTS PER WEEK]

For each post include:
– Platform
– Post type (carousel, video, text, poll, etc.)
– Caption/copy
– Suggested visual or media
– Best time to post
– Relevant hashtags

Mix content types: 40% educational, 30% promotional, 20% engagement, 10% behind-the-scenes.

When to Use This Prompt

• You’re planning content for the upcoming month and need a strategic foundation
• You want to maintain posting consistency without daily creative pressure
• You need to balance promotional content with value-driven posts
• You’re managing multiple social platforms and want a unified content strategy

What You’ll Get

The AI will generate 30 days of post-ready social media content organized by date and platform, complete with captions, post type recommendations, visual suggestions, optimal posting times, and relevant hashtags. You’ll get strategic variety across educational, promotional, and engagement-focused content, aligned with your brand voice and content pillars. The calendar ensures you never run out of ideas while maintaining a cohesive brand presence.

Why This Prompt Works

• Content pillar structure: By defining 3 core themes, the AI creates variety while staying on-brand and avoiding random, disconnected posts

• Specific content ratios: The 40/30/20/10 mix prevents over-promotion and ensures value delivery that builds audience trust

• Platform-specific formatting: Requesting post type and platform keeps content optimized for each channel’s unique strengths

• Complete post details: Including hashtags, timing, and visuals means you get actionable content, not just vague topic ideas

How to Customize This Prompt

1. [BRAND/COMPANY] — Your business name and a one-sentence description of what you do
2. [INDUSTRY] — Your market sector to inform relevant trending topics and hashtags
3. [AUDIENCE DESCRIPTION] — Be specific: “B2B SaaS founders” not just “business people”
4. [TONE] — Define your voice clearly: “witty and conversational” or “authoritative and data-driven”
5. [PLATFORMS] — List all channels you’re active on; the AI will optimize for each
6. [PILLAR 1-3] — Your core content themes (e.g., “productivity tips,” “customer success stories,” “industry trends”)
7. [X POSTS PER WEEK] — Your realistic posting capacity determines calendar density

Pro Tips

• Add seasonal hooks: Mention upcoming holidays, industry events, or awareness days in your prompt to get timely, relevant content

• Request A/B variations: Ask for 2-3 caption options for key promotional posts so you can test what resonates

• Include call-to-action guidance: Specify desired actions (website visits, newsletter signups, DM inquiries) to get CTAs baked into posts

• Regenerate by week: If a full month feels overwhelming, run this prompt weekly for 7 days of content at a time with more flexibility