Claude Prompt to Analyze Competitor Pricing

This prompt helps you analyze competitor pricing strategies and positioning. Perfect for product managers, founders, and business strategists who need to understand market positioning without spending hours on competitive research. The AI will structure your findings into actionable insights for your own pricing strategy.

Works Best With: Claude (3.5 Sonnet recommended) | Also works in: ChatGPT, Gemini

The Prompt

Analyze the pricing strategy for these [NUMBER] competitors in the [INDUSTRY] space:

[COMPETITOR 1]: [PRICING STRUCTURE AND DETAILS]
[COMPETITOR 2]: [PRICING STRUCTURE AND DETAILS]
[COMPETITOR 3]: [PRICING STRUCTURE AND DETAILS]

For each competitor, identify:
1. Their pricing model (subscription, one-time, freemium, etc.)
2. Price points and tiers
3. What’s included at each tier
4. Target customer segment (based on pricing)
5. Apparent positioning (premium, budget, mid-market)

Then provide:
– Market positioning map showing where each sits
– Gaps in the market (unmet price points or segments)
– Recommended pricing strategy for [YOUR PRODUCT] given this landscape

When to Use This Prompt

• You’re launching a new product and need to find the right price point
• You’re considering a price change and want to understand competitive positioning
• You want to identify pricing gaps or underserved market segments
• You need data-backed rationale for pricing decisions to present to leadership

What You’ll Get

A structured analysis of competitor pricing with positioning recommendations. This gives you the context to make confident pricing decisions that balance competitiveness with margin goals.

Why This Prompt Works

• Asks for specific details: Rather than vague comparisons, you’re providing actual pricing data that the AI can analyze meaningfully

• Requests structured breakdown: Model, tiers, inclusions, and target segment for each competitor creates apples-to-apples comparison

• Identifies gaps, not just averages: The prompt goes beyond “here’s the middle price” to find unmet needs in the market

• Provides recommendations: Claude can synthesize the analysis into actionable pricing suggestions for your product

How to Customize This Prompt

1. [NUMBER] — Usually 3-5 competitors (more gets noisy, fewer misses the market)
2. [INDUSTRY] — Your market (SaaS, e-commerce, consulting, etc.)
3. [COMPETITOR PRICING] — Be as specific as possible (exact prices, what’s included, annual/monthly options)
4. [YOUR PRODUCT] — Brief description of what you’re pricing (helps position recommendations)
5. Add customer acquisition cost (CAC) and margins if you want advice on profitability
6. Ask about discounting or annual payment incentives if relevant to your model

Pro Tips

• Update regularly: Competitor pricing changes; rerun this analysis quarterly to stay current

• Add context: Include customer count, market share, or funding if you have it (helps Claude understand positioning sophistication)

• Test pricing tiers: Ask the AI to model how changing your price impacts positioning relative to competitors

• Combine with customer research: Follow up with “Now, analyze willingness-to-pay data from [your customer research]” to validate recommendations