ChatGPT Prompt to Generate Ad Copy Variations

This prompt generates multiple variations of ad copy for your marketing campaigns. Perfect for marketers, copywriters, and business owners who want to A/B test different messaging angles without hiring an agency. The AI will create variations that test different value propositions, emotional triggers, and CTAs so you can find what resonates with your audience.

Works Best With: ChatGPT (GPT-4 recommended) | Also works in: Claude, Gemini

The Prompt

Write 5 variations of ad copy for [PRODUCT/SERVICE] targeting [AUDIENCE].

Key benefits to highlight: [MAIN BENEFIT 1], [MAIN BENEFIT 2], [MAIN BENEFIT 3]
Tone: [CASUAL/PROFESSIONAL/PLAYFUL/URGENT]
Platform: [GOOGLE ADS/FACEBOOK/LINKEDIN/EMAIL]
Call-to-action: [CTA – e.g., “Sign up free”, “Learn more”, “Get 20% off”]

For each variation, create:
– A compelling headline (under 50 characters)
– Body copy (2-3 sentences max)
– The CTA button text

Focus each variation on a different angle (price, speed, quality, exclusivity, social proof).

When to Use This Prompt

• You’re launching a paid advertising campaign and want multiple angles to test
• You want to A/B test different messaging without writing manually
• You’re unsure which value proposition will resonate with your audience
• You need fast iteration for different audience segments

What You’ll Get

5 distinct variations of ad copy, each emphasizing a different benefit or emotional hook. You can run these as separate ad groups and measure which version drives the highest CTR and conversions.

Why This Prompt Works

• Specifies platform: Different platforms reward different copy styles (Facebook is casual, LinkedIn is professional); the AI tailors accordingly

• Requests multiple angles: Each variation tests a different value prop, so you learn what your audience cares about most

• Includes practical constraints: Character limits and sentence counts ensure the copy actually fits on ads without truncation

• Specifies CTA: The prompt ensures each variation has a clear call-to-action that drives clicks

How to Customize This Prompt

1. [PRODUCT/SERVICE] — Be specific (e.g., “project management software” not just “software”)
2. [AUDIENCE] — Define who you’re selling to (e.g., “busy freelancers”, “enterprise HR departments”)
3. [MAIN BENEFIT 1-3] — Your top 3 features or benefits (saves time, reduces costs, improves quality)
4. [TONE] — Match your brand voice (startup = playful, B2B = professional, urgency = urgent)
5. [PLATFORM] — Tailor to where the ads will run (character limits, tone, format differ)
6. [CTA] — Make it specific and action-oriented (not just “Click here”)

Pro Tips

• Regenerate multiple times: Ask for 5 more variations focusing on different angles (industry pain points, seasonal hooks, fear-based urgency)

• Split test systematically: Only change one variation at a time so you know what drives performance differences

• Add your best-performing copy back: Once you find a winner, ask the AI to create 5 more variations of that angle

• Request audience-specific versions: Generate separate variations for different customer segments (price-sensitive vs. quality-focused)